“The Disturbing Bro-Fication of Outdoor Recreation” – Adventure Journal

I just read this really interesting article from Adventure Journal, an online rag about outdoor adventure in all forms.

It tapped on some really interesting themes around outdoor recreation:

the elitist mentality: that you must be best-dressed, most-outfitted on the most obscure, gnarly mountain to be worthy of the experience. The author touches on a fine point: if the most mundane piece of gear is advertised in the most exclusive backcountry setting – what does that communicate to the consumer?

equity: on the subject of the consumer, this struck me: “We need everyone to keep our outdoor playgrounds safe and accessible–people of diversity, at-risk youth, urbanites. When even the most mundane piece of equipment is marketed through expensive-to-get-to environments with a smiling, suffering-to-live-the-dream Caucasian person, the message is that these pursuits are not for everyone. Finding adventure outdoors is only for the jetset–for the young, white and rich. The places you need to go are beyond your reach.”

The article gives me pause for thought, and encouragement to consider my role as an ambassador to outdoor adventure. Happy reading!

3 thoughts on ““The Disturbing Bro-Fication of Outdoor Recreation” – Adventure Journal

  1. Stacia Thomas says:

    Good read. I totally agree with this article. I also struggle with the “bro” attitude. If you’re not pushing your risk limits and taking all these crazy chances, then why bother? Well . . . . how about because it’s just nice to get outside, get some fresh air, enjoy the scenery. Yeah, I’ve always been a little weary of all the focus on having the exact right gear too. I think both these attitudes push people away who may not want to take crazy risks or who may not have exactly the right gear. Going outside can be a really simple pursuit, but we definitely overcomplicate it sometimes for ourselves too.

    On Tue, Dec 27, 2016 at 8:53 AM, Aimee’s Adventures & Travel wrote:

    > aimeechauvot posted: “I just read this really interesting article from > Adventure Journal, an online rag about outdoor adventure in all forms. It > tapped on some really interesting themes around outdoor recreation: the > elitist mentality: that you must be best-dressed, most-out” >

    Liked by 1 person

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