I just read this really interesting article from Adventure Journal, an online rag about outdoor adventure in all forms.
It tapped on some really interesting themes around outdoor recreation:
the elitist mentality: that you must be best-dressed, most-outfitted on the most obscure, gnarly mountain to be worthy of the experience. The author touches on a fine point: if the most mundane piece of gear is advertised in the most exclusive backcountry setting – what does that communicate to the consumer?
equity: on the subject of the consumer, this struck me: “We need everyone to keep our outdoor playgrounds safe and accessible–people of diversity, at-risk youth, urbanites. When even the most mundane piece of equipment is marketed through expensive-to-get-to environments with a smiling, suffering-to-live-the-dream Caucasian person, the message is that these pursuits are not for everyone. Finding adventure outdoors is only for the jetset–for the young, white and rich. The places you need to go are beyond your reach.”
The article gives me pause for thought, and encouragement to consider my role as an ambassador to outdoor adventure. Happy reading!